Cookies Policy


We use cookies on our website ("Website") which amongst other things, help us to improve your experience of our Website and to ensure that it performs as you expect it to. Cookies are text files containing small amounts of information, which are downloaded to your computer or mobile device by websites that you visit. They can improve your experience of using a website, for example, by remembering your preference settings and tracking your use of a website so that it can be improved to meet your needs.

If you want to disable cookies, check with your browser provider to find out how to disable cookies. Because cookies are used throughout our websites, disabling them may prevent you from using certain parts of the sites. You can opt out of cookies by clicking here where you can learn more about NAI members, who deliver tailored online ads, and your choices to opt-out of receiving them.

Unless the cookie is a strictly necessary cookie, you can withdraw your consent to our cookies at any time even if you have previously consented. Although, please do remember that if you do not consent to our functionality cookies, parts of our Website will not work.

The table below explains what cookies we use on our Website, why we use them and whether they are strictly necessary or another type of cookie e.g. "functionality" or "performance" cookies. We also state in the table whether a cookie is a "persistent" or "session" cookie. The difference is that:

  • Persistent cookies remain on your device between browsing sessions. They are activated each time you visit the website that created that particular cookie. For example, where a "persistent cookie" is used on a website to remember your log-in details, you will not need to enter those details each time you visit that website.
  • Session cookies allow website operators to link the actions of a user during a browser session. A browser session starts when you open the browser window and finishes when you close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Strictly Necessary Cookies

Strictly necessary cookies are essential to enable you to receive a service on a website. For example, cookies to operate online shopping baskets, do your internet banking or to comply with the law (e.g. such as to keep your information safe). We would not be able to operate our Website without using the "strictly necessary" cookies listed below.

Cookie Name Purpose Persistent/Session More Information
Date Added date_add The date and time the cookie was created (in YYYY-MM-DD HH:MM:SS format). Persistent
Language ID id_lang The ID of the selected language. Persistent
Currency ID id_currency The ID of the selected currency. Persistent
Last Visited Category last_visited_category The ID of the last visited category of product listings. Persistent
Guest ID id_guest The guest ID of the visitor when not logged in. Persistent
Connections ID id_connections The connection ID of the visitor's current session. Persistent
Customer ID id_customer The customer ID of the visitor when logged in. Persistent
Customer Last Name customer_last_name The last name of the customer. Persistent
Customer FirstName customer_first_name The firstname of the customer. Persistent
Customer Logged In logged Whether the customer is logged in. Persistent
MD5 Password passwd The MD5 hash of the _COOKIE_KEY_ in config/ and the password the customer used to log in. Persistent
Email Address email The email address that the customer used to log in. Persistent
Cart ID id_cart The ID of the current cart displayed in the cart block. Persistent
Check Sum checksum The Blowfish checksum used to determine whether the cookie has been modified by a third party. The customer will be logged out and the cookie deleted if the checksum doesn't match. Persistent

Performance Cookies

Performance cookies collect information about how visitors use a website, for instance, which pages visitors go to most often and if they get error messages from web pages. These cookies do not collect information that identifies a visitor. Any information collected by these cookies is anonymous. We only use such information to improve our Website.

Cookie Name Purpose Persistent/Session More Information
Google Analytics






These cookies are used to collect anonymous information about how visitors use our site. We use the information to compile analytical reports which help us improve our Website. The cookies collect information such as the number of visitors to our Website, how they arrived there (e.g. directly from the internet or through linking from another website) and tracking which webpages they visited. Persistent

Functionality Cookies

Functionality cookies allow the website to remember choices you make (such as your log in details) and customised preference settings (e.g. text size). They also enable enhanced, more personal features, e.g. a website may be able to provide you with local weather reports or traffic news by using a cookie to remember which region you are in. These cookies are also used to provide services you have asked for such as watching a video. Information collected by "functionality" cookies may or may not be anonymised, but they cannot track your browsing activity on other websites. The "functionality" cookies on our Website only collect anonymous information.

Cookie Name Purpose Persistent/Session More Information
Video vid Set from false to true on first visit so video only shows for new users. Persistent
Wishlist ID id_wishlist The ID of the current wish list displayed in the wish list block. Persistent
AJAX Cart Display ajax_blockcart_display Whether the cart block is "expanded" or "collapsed". Persistent
Checked Terms checkedTOS Whether the "Terms of service" checkbox has been ticked (1 if it has and 0 if it hasn't) Persistent

3rd Party Cookies

Some cookies are served by third parties who are delivering services on our behalf. These cookies are set at our request by third parties and are used to track your journey from outside our website, through to when you leave our website or checkout when purchasing products. They allow us to target our marketing campaigns more effectively, as we can see if a visitor has come to our website having clicked on an advert we have placed elsewhere on the internet. For example, these cookies allow us to:

  • Link to social networks such as Facebook and Instagram
  • Provide us with information on your visit to our website so that they can present you with adverts for products and services which may be of interest to you.

Cookie Purpose More Information
Facebook custom audience pixel We use custom audience pixels to record information about the way visitors use the Joma Jewellery website. This pixel records information about a user's browser session, which it sends to Facebook, along with an anonymised version of the Facebook ID and the URL viewed. This allows us to target our Facebook ads to relevant audiences of people who have visited our Website and track conversion from social media to our website. More Information
Student Beans registered under The Beans Group Ltd Use cookies to identify that a user has come from their site, The cookies collect information at the point of transaction to identify that a student order has been placed. More Information
Google Ads Google AdWords is an online advertising service which uses cookies to track how visitors get to and interact with websites. Google Remarketing collects technical data relating to your browsing navigation to display personalised advertisements. More Information
Ometria Ometria is a customer data and marketing platform. Ometria uses Cookies to allow us to understand user behaviour by remembering information like items added to cart and browsing activity. The cookie Ometria drops is used to store the session information about the user - these include multiple unique identifiers: the user’s unique identifier (either their email or the campaign ID), and information about the dimensions of their device, the encoding and the current URL. More Information
Attentive Attentive is an SMS marketing platform. Attentive creates Cookies to track and store analytics data to provide an optimized user experience. Attentive uses Cookies on our website for personalization (e.g., send Consumers personalized text messages such as shopping cart reminders), optimization, reporting, attribution of email and text message campaigns and legal compliance (e.g., tracking consent to send emails and text messages). These Cookies will collect device information, phone number, IP addresses, page view information, referrer URL and similar information. More Information
Rakuten Advertising A Littles & Co. may collect personal information when you interact with our digital property through the use of cookies, web beacons and tracking software. This helps to provide you with a more efficient and personalised experience. We also use Rakuten Advertising as a third-party company and automatically collect some technical information from you when visiting our website including but not limited to IP address, browser type and location. This information is used only to help us develop and design the layout of our website so we can enhance visitors’ experience For further information: Privacy Policy Your Rights/Opt Out